Tuesday, February 13, 2007

FRANCHISES

Why do we let corporate America dictate to us how much to eat and the flavors we are supposed to enjoy. I for one do not appreciate going into establishments, that have homogenized menus and decors, whether you are in New York or San Francisco. The food is always the same sized portions as well as taste.
As a youth, you went to Fat Johnnies, Little Eddies and Tony's. Each and everyone had there distinct hot dog or hamburger. Never the same twice, a little more or less, but always good.. The portions were never weighed as they are in franchises.
The joy of going to the corner drug store and sitting at the soda fountain, and ordering a shake or malt and watching them make it from scratch, and serving it in a large glass, not some pimply faced kid sticking a paper cup under a spigot and filling it up with a god knows what creation, and calling it a shake.
Or those delis owned by a Mort or Eli, and watch them pile on that freshly sliced corned beef on real rye bread or kaiser roll, and enjoy it with a good cup of coffee or a cold draft beer. Not some processed stuff that neither looks or tastes like corned beef, and barely covering the bread, so as not to eat into corporate profits. Besides if you were a regular, the sandwich was always bigger, they appreciated your business and knew how to take care of their customers.
The list is endless, pizza parlors, drive ins and even those guys with the push carts.
No matter which franchise you go to, those crisp uniforms, plastic smiles and gimmicky corporate speeches you receive with each meal, will never replace the characters of old.
So for the price of a kiddie toy, that you receive with each happy meal, we are willing to deprive our kids of these fond memories.

2 comments:

JoeC said...

Read somewhere that McDonald's is the largest distributor of toys in the world. When the kids used to beg to get the kiddie meals, they routinely played with the meal toys for about 24 hours, then threw them away (because they either had to throw them away or find a place to put them when they cleaned up their room...) So much disposable waste.
There are still some places like you mentioned around...the fish fry houses (down here in the south), some mom-and-pop Thai restaurants, and the blue-plate special family restaurants. Just have to remind myself to give them some business more often instead of hitting a fast-food drive-thru.

Pelmo said...

That is the one best things about Chicago. The small resturants, hot dog stands, and independent pizza joints. The suburbs have succumbed to all the franchises as well as many other cities around the country. And sad to say even Chicago is starting to loose these places as mom's let kiddies dictate on where they eat.