Wednesday, January 24, 2007

THE WORLD OF GIMMICKS

It's unbelievable how gullible the public has become to the gimmicks that corporations have come up with. One of the favorites is how grocery chains use the slight of hand, as they advertise a sale of there deli products. The price looks fantastic, until you see the fine print 1/2lb. Double that price and the big sale is minuscule. Or the deceptive packaging, where the package looks the same but the weight has gone down and the price has gone up.
Why super size your meal at a burger palace. Do you really need those extra fries, or that bigger drink? Get the smallest drink possible, they have free refills, so why pay for something that is free. Besides getting up and walking is good for you.
Mail in rebates are great, but only if they are mailed in. Why do to they use this approach. The price looks great minus that rebate. But only about 30% of the public does so. You wouldn't throw away anywhere from $10 to $100 or more, but that is what your doing, when you don't mail it in.
Coupons in the Sunday paper. It's cheaper for a company to print up coupons, then to lower a price on a product, since most people won't take advantage of them. If you wouldn't stop and bend over to pick up a dollar or two, disregard this. If used wisely, the savings add up.
The ones I like the best is how the phone companies with there little add ons for ONLY a few dollars a month. Each and every gimmick costs only a minimal fee. But add those fees up over a year and see what you are really paying.
A lot of shows, such as the garden, golf, fishing, boat and such used to be free. You were able to see what was new and what would soon be on the market. Now they charge entrance fees, so they could sell you something as merchandisers have taken over. Besides they are held at locations where they charge exorbitant parking fees. Would you pay these fees to go to the mall to shop.
Even some credit card companies have fees for charging over the limit, canceling the card, and not using it for a period of time.
There are a lot more, so lets wake up, and fight these gimmicks. Think and avoid them or see if they can work for you. It's your money.

2 comments:

La Sirena said...

OOoooohhh!!! The deli lunchmeat 1/2 pound bait and switch is my personal pet peeve!

It's why I shop at Tony's i/o Jewel or Dominick's.

Pelmo said...

Charge me more, but don't try and con me. I too like Tony's.