Why do people pay $100 or more for a pair of worn and ripped jeans, when they can get three or more pairs of new jeans? If it's the style, why not visit a Salvation Army resale shop and get them almost free.
I can understand paying extra for the XXL clothing I wear, extra material. But why do women pay outrages prices for clothing that has the least amount of material?
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I've read where the marketing people pick out "cool" kids---the kids that are always setting the trends, that everybody else follows. Usually these cool kids are cool because they don't care what everybody else thinks--they're just themselves and have fun.
Now, a cool kid would go to Salvation Army and get some jeans because he'd rather spend his money on a concert ticket or something than expensive clothes. Then, these marketers see that the cool kid is wearing some really worn-out jeans, and all the other kids want to be like the cool kid but because they're too stuck up to be caught dead in a secondhand store, they don't have beat up jeans.
So, the marketers come in and take perfectly good jeans and wash them with rocks and tear them and then sell them for huge ammounts of money, and the kids trying to be cool buy them. Then the torn up jeans become uncool because all the uncool people are wearing them...it's crazy.
Now I have a reason for my drinking. Trying to make heads and tails out of all off this.
I hear Johnnie Walker Red Label is still the hottest drink among cool kids ;-)
Seriously, I tried to dig up where I'd heard some of this, and here's a good link for starters:
http://www.rushkoff.com/essay/sportswearinternational.html
"But you were fighting a losing battle. The minute a cool trend is discovered, repackaged, and sold to kids at the mall, it's no longer cool. So the kids turn to something else, and the whole process starts all over again. The better you get at coolhunting, the faster the cycle goes, and the harder it is for anyone to keep up."
No wonder American's grow up conditioned to buy, buy, buy!!!
I guess I am very uncool, since I prefer McAllens Cask Strength which is about 115 proof.
I am happy with hearing music on the radio, and my black and white phone with no gimmicks serves it's pupose of making and receiving calls. By the time I buy a new TV, five or ten new gimmicks will have been gone thru.
I have a "cool kid" who used to ask me for $5 & come home with 3 grocrey bags full of clothes from S.A. She loved the old black trench coats from the 60s & 70s that men used to wear. Well you guessed it...soon all the stores were selling new look alikes of the old. This was about the third time she had to stop wearing what she "discovered". She got so angry she went into one of the stores & unhooked the rack & they all fell down on the ground. We had to have a talk about considering imitation,flattery & not putting yourself in the position of being arrested! Everyone loves & hates someone who chooses to be different.
There should just be the satisfaction, in knowing that you are wearing an original, and not a knock off with a label, with Yves, Pierre, Gucci and such.
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